1. Who We Are
EUROBOOKSTUDIO OÜ (Estonia), registration code 17425011, registered address: Harju maakond, Tallinn, Kesklinna linnaosa, Vesivärava tn 50-201, 10152 (the “Company”). “MagicTale” is the Company’s brand and the name of our platform for creating personalized children’s storybooks with the help of artificial intelligence. In these Terms, “MagicTale”, “we”, “us”, and “Seller” refer to the Company. We create and sell personalized children’s books (“Products”) through our website and related interfaces (the “Platform”).
By accessing, browsing, or placing an order through the Platform, you agree to these Terms and Conditions (“Terms”). If you do not accept the Terms, please do not use the Platform.
2. Definitions
“User” or “Buyer” means any natural or legal person who uses the Platform, creates an account and/or places an order. “Product” means a personalized children’s book created based on parameters provided by the User (name, design options, etc.). “Platform” means the MagicTale website and all related services for ordering, payment, production, and delivery.
3. Access to and Use of the Platform
3.1 Access
We aim to keep the Platform available continuously, but we reserve the right to perform maintenance, updates, and changes that may temporarily restrict access.
3.2 Prohibited Use
You may not use the Platform in violation of the law, to infringe the rights of third parties, to upload illegal, abusive, defamatory, discriminatory, or otherwise inappropriate content, or to attempt scraping, reverse engineering, automated data collection, or interference with the operation of our systems.
3.3 Age Restrictions
Orders may be placed only by persons aged 18+. Persons under 18 may use the Platform only with the consent and under the supervision of a parent/guardian.
4. Registration and Account
For customer convenience, registration is performed automatically during checkout, and you remain signed in on the current device. You may at any time access your profile and set an email and password to access your account from other devices.
During automatic registration, we do not store any payment details in our database. By default, a username “User” is created, which you can change in your profile. You may optionally add an email and password, as well as a delivery address, so you do not need to re-enter it for future orders. We do not store bank card numbers or other sensitive payment credentials, and our profiles do not contain fields intended for such information.
If you do not set an email and password, you will not be able to sign in to the same account from another device; on the current device you will remain signed in until you log out manually.
You may always request deletion of your account and all data, including delivery details and other content such as photos—simply write to us at support@magictale.eu. You can also create an account manually via /signup and sign in via /signin.
5. Orders and Payment
5.1 Ordering Process
Orders are placed via a standard checkout, where you need to provide: first and last name, phone number, email (optional), and delivery address. If you choose card payment, you enter your details directly into the payment module of the payment provider (e.g., Revolut Pay or Stripe). Payments are processed by the payment provider; we do not process and do not store your card data.
5.2 Currency
We primarily operate in EUR and USD, and also in other local EU currencies where applicable. If your bank/card issuer performs currency conversion, any related fees are at your expense.
5.3 Invoicing
All prices are final (incl. VAT where applicable). Where required, we issue a purchase document/invoice in accordance with applicable law.
6. Production and Delivery
6.1 Production Time
Producing a personalized book takes between 1 and 3 business days, depending on workload. For online paid orders, we give priority and aim to produce within 1 business day.
6.2 Handover to Courier and Delivery Times
After production, the book is packaged and handed over to a courier. Delivery within the EU usually takes 1–3 business days after handover. Timeframes depend on the courier’s workload and procedures and are the courier’s responsibility.
6.3 Coverage
We deliver throughout the European Union.
6.4 Risk and Title
The risk transfers to the customer upon handover of the shipment to the courier. Title transfers upon full payment.
6.5 Delay, Loss, or Damage
If the shipment is delayed, lost, or damaged due to the courier’s fault, contact us— we will assist in resolving the issue, including sending a replacement copy after confirmation of loss/damage during transportation.
7. Prices and Fees
7.1 Price Changes
Prices may change periodically (seasonal offers, promotions, etc.) at the Seller’s discretion.
7.2 VAT and Final Prices
Displayed prices are final for the customer and include VAT (where applicable). No additional fees are due except delivery costs where applicable.
7.3 Delivery
Delivery costs are paid by the customer unless free delivery is explicitly announced on the website as a special offer.
8. Content and Intellectual Property
8.1 Rights in the Platform and Products
The Platform design, illustrations, templates, generated books, and all materials created using our software and artificial intelligence algorithms are the exclusive intellectual property of the Company. All rights reserved. Copying, distribution, modification, or resale is prohibited without our prior written consent.
8.2 Customer-Provided Materials
When you provide personalization data (name, texts, images, etc.), you declare that you have all necessary rights to use them and that they do not infringe third-party rights. You grant MagicTale a non-exclusive license to reproduce, process, and use such materials solely for the purposes of producing, printing, and delivering your order, and related customer service (including quality assurance and support).
8.3 Prohibited Content
We do not accept materials that are illegal, pornographic, incite hatred or violence, infringe intellectual property rights, or are inappropriate for a children’s audience.
9. Returns, Withdrawal, and Complaints
Due to the individualized nature of our Products (personalized books made specifically for you), returns are not accepted, except in cases of a proven manufacturing defect or damage/loss during delivery for which you are not at fault. In such cases, the Seller will send a replacement product after the necessary review/evidence of the damage/loss.
Other complaint cases are reviewed individually if you contact us via our contacts page: /faq-contacts.
10. Limitation of Liability and Force Majeure
We are not liable for temporary Platform outages, technical malfunctions, courier delays, or errors due to inaccurate data provided by the customer. To the maximum extent permitted by law, our total liability to you arising out of or relating to a specific order is limited to the value of that order.
We are not liable in cases of force majeure (e.g., natural disasters, wars, strikes, interruption of supplies/services by third parties, etc.).
11. Privacy and Personal Data
We process personal data solely for the purposes of fulfilling orders and providing customer service, in accordance with our Privacy Policy published here: /privacy-policy. Bank/card payment data is entered and processed by the payment provider; we do not store it.
12. Governing Law, Disputes, and Out-of-Court Resolution
These Terms are interpreted in accordance with Estonian law, without prejudice to mandatory consumer protection rules in your country of residence (if you are an EU consumer).
In case of a dispute, we encourage you to contact us first for an out-of-court resolution. You may also use EU-wide consumer protection mechanisms via the European Commission: https://commission.europa.eu/index_en. For Bulgaria, you may contact the Consumer Protection Commission: https://kzp.bg/. The competent court is determined in accordance with applicable procedural rules. If you wish to file a complaint, you can download a return/complaint form from here.
13. Changes to the Terms
We reserve the right to update these Terms at any time by publishing a new version on the Platform. Continued use of the Platform after changes are posted means you accept the updated Terms.
14. Contact
Current ways to contact us are published here: /faq-contacts. We will be happy to assist with any questions, complaints, or requests related to your orders.